AI Insights · Timothy · October 2025
Top 5 Free-to-Play Games in Mexico: Q3 2025 Performance
Explore the performance trends of the top free-to-play games in Mexico during Q3 2025, including downloads, revenue, and active users.
In the third quarter of 2025, the top free-to-play games in Mexico showed varied performance trends across downloads, revenue, and active user metrics on a unified platform. Here's a closer look at the data provided by Sensor Tower.
Free Fire x NARUTO SHIPPUDEN from GARENA INTERNATIONAL I PRIVATE LIMITED saw a decline in weekly revenue from approximately $2.6M at the beginning of July to about $1.7M by the end of September. Weekly downloads started strong at 241K, peaking at 290K in early July, and then gradually decreased to around 182K by the end of the quarter. Active users remained robust, with fluctuations starting at 10.6M and ending at 9.5M.
Roblox by Roblox Corporation experienced a significant rise in weekly revenue, peaking at $1.7M mid-September before settling at $1.2M. Downloads remained relatively stable, averaging around 400K to 500K throughout the quarter. Active users showed consistent growth, reaching over 23M in mid-August before slightly declining to 20.9M by the end of September.
Call of Duty®: Mobile by Activision Publishing, Inc. maintained steady revenue, with initial figures around $773K, dipping slightly, and rising back to $567K by the quarter's end. Downloads hovered around 90K to 100K weekly. Active users began at 2.1M, decreasing over the quarter to 1.9M.
Candy Crush Saga from King saw a gradual increase in revenue, reaching a peak of $427K in early August before tapering to $312K by the end of September. Download trends showed a slight decline from 88K in July to around 73K at the end of September. Active users fluctuated, starting at 1M and ending slightly higher at 1.05M.
Finally, Coin Master by Moon Active showed variable revenue, starting at $301K and dropping to $161K by the end of the quarter. Downloads remained low, averaging around 9K to 14K weekly. Active users started at 124K, peaking at 150K in early September, before decreasing to 90K.
These insights provide a snapshot of the gaming landscape in Mexico, highlighting trends and player engagement for Q3 2025. For more in-depth analysis, visit Sensor Tower's platform.
